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Saturday, October 17, 2026
Urban Fruit Review

Toto Wolff Preparing to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in F1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – following the McLaren team were valued at £3.5bn in a change of ownership structure last September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos, who each also own one-third of the company.

An official representative stated: "We will be making no official statement on this. The governance of Mercedes F1 stays unaltered, and each shareholder are fully committed to continued achievements of Mercedes-Benz in Formula One."

Financial Growth

This arrangement would represent a significant increase in value of the Mercedes team since Ineos Group acquired its stake for £208m in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently due to the increasing appeal of the sport around the world.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458 million) at the box office.

The film represents the actor's top-grossing film and the most successful sports film to date.

Current Standings

The Mercedes team are runner-up in the constructors' championship, behind McLaren, with three races left this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a record eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

CJ
About the author

Charlene Johnson

Urban gardener and horticulturist with a passion for city fruit cultivation, writing to inspire green-thumbed city dwellers.

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